Selmer

Peter Green and Jeff Beck bought Les Pauls there. John McLaughlin worked there. Paul Kossoff worked there. Tony Hatch worked there. Eric Clapton bought his 335 there. Jimmy Page bought his first Les Paul there. Steve Howe bought his 175 there. Where? The Selmer shop. If you were a player or a budding player based in and around London in the ‘60s and early ‘70s, Selmer’s was the place to go and see and play and sometimes even buy some of the best guitars available.

https://reverb.com/news/selmer-the-london-music-shop-where-clapton-page-beck-and-more-bought-their-guitars

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